When someone visits this website we use a third-party service called Google Analytics to collect standard, anonymous user data and internet log information to help us analyze the number of visitors who browse various parts of our website. We do this in order to help us make improvements to our service and to help make your future visits easier. We do not allow Google to access any personally identifiable information of our visitors.

We also use some smaller third-party tools in order to gather survey data to help us understand the needs of our users over time. This data is also gathered anonymously and your personal details are not passed on.

Where we do have to gather your personal information, such as delivery and invoicing details you will be in control of inputting those details and you will always do so via a secure, encrypted page which keeps your information private.

We may also need to gather some personal information if you contact us via live chat, email or telephone. We'll only use your information for genuine business reasons, when you have approved us to do so, or if we are obliged to legally.

There are a few instances in which we may use your details:-

- To process any order you place with us and arrange its delivery
- To maintain your registered accounts with us
- To help provide you with content and recommendations tailored to your needs.
- If you have purchased with us before, we may contact you by email or telephone to offer you replacement consumables or upgrades.
- When you leave feedback via a review on our website
- When you ask a question via the forms on our website
- When you submit a cashback or gift claim.
- When you enter any of our competitions.
- If you engage with us via social media.

We do not disclose buyers' information to third parties unless required for order processing purposes unless you agree for us to do so.